10 Tips for Growing and Refining Your List

With statistics like these…

  • More than 90% of Canadians surveyed in the 2007 CRTC New Media Report said they used the Internet for email (CBC)
  • 4 out of 5 adults use the internet (Marketing Vox)
  • 79 percent of adults are now online (Harris Research)
  • The average number of hours per week that people are spending online is now 11 hours, up from 9 hours last year (Harris Research)
  • Every dollar spent on email marketing in 2007, marketers can expect an estimated $48.29 ROI. (DMA 2007)

… you really should read ThinData’s newly published list; 10 Tips for Growing and Refining Your List.

  1. Be Respectful.
  2. Be Methodical.
  3. Be Clear.
  4. Be Relevant.
  5. Be Forthcoming.
  6. Be Two-Way.
  7. Be Fair.
  8. Be Recognized.
  9. Be Current.
  10. Be Authenticated.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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