Proactive User Relationship Building

As phishing becomes more of a challenge, thanks to services like Phishtank, criminals are looking for alternate targets, outside of your Paypal/eBay or bank account information. I would expect to see more notices and information like this…

Yesterday the Futureshop sent this notice to their email subscribers. This is a grate example of building a relationship with relevant and punctual information to help protect and build trust with your organization.

I would only recomend the following to complete the loop; 1 – add a notice on your home page about these kinds of fraud attempts, 2 – ensure this notice is linked to on the checkout, shopping chart and privacy pages of the website (basically anywhere you ask for sensitive information).

Author: Matt V - @emailkarma

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