Proactive User Relationship Building

As phishing becomes more of a challenge, thanks to services like Phishtank, criminals are looking for alternate targets, outside of your Paypal/eBay or bank account information. I would expect to see more notices and information like this…

Yesterday the Futureshop sent this notice to their email subscribers. This is a grate example of building a relationship with relevant and punctual information to help protect and build trust with your organization.

I would only recomend the following to complete the loop; 1 – add a notice on your home page about these kinds of fraud attempts, 2 – ensure this notice is linked to on the checkout, shopping chart and privacy pages of the website (basically anywhere you ask for sensitive information).

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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