Quick tips for subject lines

The next time your sitting around thinking about subject lines for your email campaign remember to review SubscriberMail’s – Seven Dirty Words (PDF) you should never use in your subject line. This list contains phrases like: “Lower your mortgage rate”, “Lowest insurance rates”, “As seen on Oprah” and numerous single word subject lines.

Quick tips for subject lines:

  • Short and descriptive – Explaining what the message contains in less then 30-45 characters
  • Eye catching – A sense of urgency for the message
  • Use personalization – Build relationships with your consumers

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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