Building reationships

A good way, and an easy way, to build relationships with your subscribers… Send them a birthday greeting… This year I received four such cards (one actually a physical snail mail card) from companies that I’m a regular subscriber to.

This makes a subscriber remember your brand and appreciate the ‘relationship’ that they have with you.

The best part is this can be an automated message, but the thought it nice. Kind of like saying thank you to a customer.

A little thought and time to remember your subscribers goes a long way and remind them that they are not just a piece or electronic data in your companies computers some where.

Thanks for remembering me:

Casino Niagara (Postal card)
Dairy Queen (2 for 1 coupon)
Jack FM
680 News

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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1 Comment

  1. My birthday was also last week and I got some emails and a Reward Zone coupon from Best Buy, so I agree with you 100%!

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