Whitepapers, Case studies and research

The Dot Email Marketing Community is building a nice collection of Whitepapers, and research from a number of ESPs on various topics like:

  • Why Email Marketers Must Care About Data Security
  • What’s in the Mailbox? The Impact of One-to-One Marketing on Consumer Response
  • What You Should Know About Deliverability
  • Unleashing the Potential ofTransactional Messages
  • The Opt-In Email Marketer’s Checklist for Inbox Delivery
  • The Importance of Personalization

While your there join the Community and participate in the discussions.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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