Welcome to Email Karma

The definition of Karma reads: Karma is the moral law of cause and effect by which the sum of a person’s actions are carried foward from one life to the next, leading to an improvement or deterioration in that person’s fate.

So how does this relate to email you ask?

The definition for email karma sould read: The factors that dictates the success or failure of a marketing program in relation to the practises that are followed while developing and executing the program is proportional to the response and success of said program as determined by the actions used to reach your customers.

In other words you get what you give… and by following best practises and listening to consumers your email marketing programs success rates are proportional to the care and thought put into your customers thoughts, feelings, emotions and interactions with you.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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