Retail Email Subscription Benchmark Study

RetailEmail.Blogspot: has just releases the Retail Email Subscription Benchmark Study covering a number of items and practises around; opt-in methods, communication preference setting and first points of contact with new subscribers.

Here are some interesting facts reported on in the study (how do you stack up?):

• 12% or major online retailers are providing a sample newsletters at time of sign up

• 28% of retailers offer multiple content selections

• Subscriber’s name and zip code are the most commonly asked for information by retailers

Find the full study in the EEC’s Whitepaper room (login required)

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

Share This Post On

Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.