RetailEmail.Blogspot: has just releases the Retail Email Subscription Benchmark Study covering a number of items and practises around; opt-in methods, communication preference setting and first points of contact with new subscribers.
Here are some interesting facts reported on in the study (how do you stack up?):
• 12% or major online retailers are providing a sample newsletters at time of sign up
• 28% of retailers offer multiple content selections
• Subscriber’s name and zip code are the most commonly asked for information by retailers
Find the full study in the EEC’s Whitepaper room (login required)