New Zealand Unsolicited Electronic Messages Act March 2007

Mobilize mail, an ESP from New Zealand, has been discussing new laws that are starting in early September.

This posting provides a high level overview of the law and the touch points that will effect marketers sending to recipients located in NZ. This law is very similar to CAN-SPAM, but with an additional requirement for consent based (opt-in) mailing.

Key points for compliance that the act requires for compliance:

  • Commercial electronic message must not be sent unless the receiver has first consented to receiving the message
  • All commercial electronic messages must (unless agreed otherwise) include a “functional unsubscribe facility”
  • All commercial electronic messages must include information which clearly identifies the person who authorizes sending the message and how that person can be contacted
  • Address–harvesting software must not be used in connection with, or with the intention of, sending unsolicited commercial electronic messages.

Full context of the Unsolicited Electronic Messages Act 2007

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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