Government of Canada Suspends CASL PRA
Jun07

Government of Canada Suspends CASL PRA

Today the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development announced that Private Right of Action (PRA) provisions of Canada’s Anti-Spam Legislation (CASL) would not be coming into force as scheduled on July 1, 2017. The full announcement can be found on the Government of Canada’s website and Privy Council’s website. What’s changing? PC Number: 2017-0580 Date: 2017-06-02 His...

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July 1st is Coming Quickly
May29

July 1st is Coming Quickly

Canada’s Anti-Spam Legislation is getting ready to turn three and as this date approaches we are approaching the end of the transition period, also known as Section 66. This covers pre-existing consents and the Private Right of Action under the legislation. But what does this really mean for marketers under CASL? Lets take a minute and back up… CASL has two types of consent: Implied – Existing Business Consent, or...

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Sending Attachments in email
May23

Sending Attachments in email

This is a question that comes across my desk from time to time, when a client want to send emails with attachments to their customers. Sometimes it’s a receipt, an order form or a update to an existing contract or service, or sometimes people just want to send something as an attachment to all of their customers. Typically I would not recommend this type of program be sent from an ESPs platform as they are not generally setup to...

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