Today marks the launch of Reputation Radio, the Return Path podcast.
The description of this episode accouding to The Return Path Blog:
In this week’s episode you’ll hear George Bilbrey and Robert Barclay discussing our Reputation Benchmark Report and Bonnie Malone sharing a cool email idea from eBay. Future episodes will feature our experts talking about spam traps, mobile marketing, international email trends and much, much more.
It’s short (12 minuites) and contains a number of very intresting pieces of information, around data sources (complaints, bounces, spam traps) and metrics (unknown users – greater then 9% causes issues) at the point of delivery.
Get the Q2 Reputation benchmark reports mentioned in the podcast by emailing editor_at_returnpath.net
Hat tip: Box of Meat
