September 1st 2010 Posted at 2010, Guest
4 Comments 
Guest post by: Sanket Jain
I recently subscribed to Aldo, Canada newsletter. They sent me a prompt welcome email requesting for a confirmed opt in and followed it up with a 10% off coupon (nice!). After that I have been receiving two newsletters from them every week. I love Aldo’s shoes, bags and belts; but their email marketing could get a little boost.
I pay a lot of attention to the newsletters that I receive everyday and try to explore by clicking, engaging and look for any aspect of personalization or dynamic content.
Read More…
August 17th 2010 Posted at 2010
5 Comments
Each week the guys behind The Email Guide bring online experts to the airwaves to help you raise the bar in your efforts to gain subscribers and drive conversions! Read More…
July 26th 2010 Posted at 2010
19 Comments
This is always a hot topic for a number of EmailSnobs and recently there have been a number of heated discussions around the terms Email List Rental, Email Buy and Email Purchase with arguments from both sides ranging from “Don’t buy Ever!”, to “Buying works when it’s done right and well managed”… I’m on the side of the former “buying = spam”.
However, time after time I see the person say buy when they actually mean rent and that is a vastly different discussion. So to help I’ve put together a short list of things to consider when your talking about buying (and you actually mean renting). Read More…
July 15th 2010 Posted at 2010
33 Comments
From my personal experience, it has – completely – FTAF is dead to me. Along with a number of other people I have talked to, it is dying or has already been fully replaced for some time. Think about it – when was the last time you used a FTAF page instead of “Tweet This”?
With the rapid adoption of the Facebook “Like” button (I use it – click on it some time at the bottom of this post) and the easy installation of tools like “ShareThis” on any web page and social bookmarking site like StumbleUpon and Delicious – the need for forward to a friend is rapidly diminishing for most people. The largest benefit in these Social Sharing techniques that that the message usually gets shared well beyond a typical FTAF program – maybe 5 people max. Alone I could reach 1150+ people on Twitter with an article or link being shared.
Why I feel FTAF is becoming a thing of the past: Read More…
July 13th 2010 Posted at 2010
2 Comments
It’s name is Old Spice… After the success of the “Isaiah Mustafa” commercials the Old Spice team has decided to take their interactions to a whole new level.
The towel clad Mustafa has been responding to user comments all day with short thirty second responses on YouTube and Twitter.
Read More…
June 24th 2010 Posted at 2010, FISA
1 Comment
As of June 17, 2010, the House of Commons has risen for summer and has left the Fighting Internet and Wireless Spam Act (C-28) on the shelf until the fall.
On a good note the bill will survive, along with the Amendments to PIPEDA (C-29), and will be given 2nd reading once the House is back in Ottawa later this year. Read More…
