Yahoo! gets SenderScore

Posted by Matt V - @emailkarma | Nov 24, 2008 | 1

Return Path is reporting that as of January 2009 Yahoo! will be using the SenderScore Whitelist.

To Quote Alex Rubin, VP Business Development with Return Path:

During the first week of January, Yahoo! will begin using Sender Score Certified status in their filtering decisions. This means that Sender Score Certified members will receive preferential treatment in reaching the inbox at Yahoo! Mail.

Also SenderScore users will begin to receive delivery feedback in their daily reports starting in December.

Sources at Return Path say this will not be an option for Safelist (formerly Habeas) clients, and only the Sender Score Certified clients will be active in this service.

About The Author

Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is a trusted industry expert, recognized as the 2019 EEC thought-leader of the year, and speaks frequently at email marketing and technology conferences around the globe.

1 Comment

J.D. on November 25, 2008 at 13:12

Thanks for the mention!

However, one minor correction: Yahoo! is using the Sender Score Certified list, which — while often colloquially referred to as a whitelist — is not called the “SenderScore Whitelist.”