Too much of a good thing?

Posted by Matt V - @emailkarma | Aug 23, 2007 | 0

StuffMagazine must really love this subject line, “Ivanka Trump is hands down the world’s hottest boss. Plus: The sexiest belly buttons.”, as they have used it in their last three mailings to subscribers:

I wonder how response rates are for messages like this, with the same subject line and virtually the same creative in each of these messages.

Does anyone have a similar story where the same subject line is used over and over?

About The Author

Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is a trusted industry expert, recognized as the 2019 EEC thought-leader of the year, and speaks frequently at email marketing and technology conferences around the globe.