It’s name is Old Spice… After the success of the “Isaiah Mustafa” commercials the Old Spice team has decided to take their interactions to a whole new level.

The towel clad Mustafa has been responding to user comments all day with short thirty second responses on YouTube and Twitter.

So far responses have covered everything from Snorkeling, Riding Bikes and Horses to sending shout-outs to Fans and Celebs alike. It’s also great to see responses to other sites like “Starbucks“, “Gizmodo” and the “Huffington Post“.

Catch the full set of replies here.

Koodos to Old Spice for taking social interactions to the next level and proving you truly get it – How are you going to top this?