Revised: MAAWG Best Practices for Volume Senders

Posted by Matt V - @emailkarma | Apr 23, 2008 | 0

Announced today the MAAWG Senders Best Practices Document (Version 2.0 – pfd) has been officially released.

Updates to the documentation include:

New guidelines for legitimate email avoid being mistaken for image-based junk mail
List permission and opt-in recommendations have been amended to reflect current best practices
User-unsubscribe processes have been clarified
along with a number of other updates to the document

This is a great document to read as a marketer, and should set the bar for your marketing programs.

About The Author

Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is a trusted industry expert, recognized as the 2019 EEC thought-leader of the year, and speaks frequently at email marketing and technology conferences around the globe.