In ad serving news…

Posted by Matt V - @emailkarma | Dec 20, 2007 | 0

Today Google announced that they have been given the go ahead from the FTC surrounding the purchase of DoubleClick.

Google Points to six main factors in this decision:

Transaction was cleared with no conditions
Google and DoubleClick are not competitors
Third party ad serving markets are highly competitive
Privacy not a part of the merger review
Data combination wouldn’t pose problems
Advertisers and publishers aren’t concerned

Read the full review if these items on the Official Google Blog. The last hurdle in this process is the go ahead from the European Commission, expected in the Spring on 2008.

About The Author

Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is a trusted industry expert, recognized as the 2019 EEC thought-leader of the year, and speaks frequently at email marketing and technology conferences around the globe.