If Content is King…who is Queen?

Posted by Matt V - @emailkarma | Mar 26, 2008 | 0

Food for thought:

I ran across this question today on LinkedIn’s Answer pages… My first thoughts agree with the best answer I see so far reads:

Relevance is Queen.
You can have all the content in the world, but if it isn’t relevant in a meaningful way to your target, you’re wasting your (and everyone else’s) time.

Do you have a better answer?

About The Author

Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is a trusted industry expert, recognized as the 2019 EEC thought-leader of the year, and speaks frequently at email marketing and technology conferences around the globe.