Category: 2025
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Email Deliverability Fundamentals: SPF
Email did not always include guardrails. In the early 2000s, inbox providers needed a practical...
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Checklist for Staying Out of Trouble
This is a little teaser for an upcoming Podcast episode. Chris and I covered far more than this...
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Image Caching and the Vanishing Accuracy of Open Rates
Open rates used to be a dependable measure of engagement. You could tell who opened, when, and...
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Gmail Updates Sender Requirements and Bounce Codes
Gmail is tightening the screws on unauthenticated and non-compliant email starting November 2025.
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Yahoo Sender Hub Introduces New Tools
Yahoo has launched Sender Hub Insights, a new dashboard offering marketers a closer look at how...
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Google Postmaster Tools v1 Retires
Google announced that they are officially closing the door on the old Google Postmaster Tools...
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Laposte Tightens Email Authentication Rules
Laposte.net is raising the bar for email authentication. Starting Tuesday, September 9th at 9am...
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Mail Routing Changes Announced for AT&T
Big news in the world of email deliverability! Yahoo announced a significant change to the routing...
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Understanding DKIM FBL (Feedback) Configuration
Email is a crucial component of any brand’s communication strategy. Knowing how your emails...
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2025 Email Authentication in Canadian Politics
Email authentication is a critical component of digital security, especially for political parties. The overall landscape in Canada is concerning.
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Outlook's 2025 Email Rules for Marketers
Microsoft Outlook tightens email authentication rules for high-volume senders to combat spam and phishing, starting May 2025.
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DMARC Alignment: Strict vs. Relaxed
Master DMARC alignment with strict vs. relaxed modes for SPF/DKIM. Enhance email security and deliverability effectively.
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