Canada’s Anti-spam Legislation (CASL) has been around for almost a decade, yet there are still a lot of questions about record keeping. Specifically questions about the type of information business should be keeping track of around consent. Other common question focuses on what they might get asked to show as proof to the enforcement agencies.
Derek Lackey, of the Response Marketing Association, and I teamed up to discuss this on a recent webinar – titled: CASL: Record Keeping.
As discussed in the presentation here is the report from the Office of the Privacy Commission of Canada: Investigation into the personal information handling practices of “Compu-Finder” (3510395 Canada Inc.).
Keeping this data well sorted, and updated will make it easier to show you’re consent trails. It will likely help with other laws that require tracking of and proof of consent like the GDPR.