CASL Enforcement Date Announced

Canadian Anti-spam

Canada’s Anti-Spam Legislation (CASL) has had a long and hard road to maturity and enforcement. Suffering multiple restarts over a decade of trying, and three years of intense lobbying to try and water down the legislation’s enforcement powers or carve out exclusions for every type of business that didn’t want to comply. Round after round of FUD being published about the end of email marketing in Canada have been tossed against the wall in these efforts.

Several summaries of the final regulations are already starting to circulate, I will be posting a more details summary shortly as I want to properly review them instead of being “First” to the table with a review of the law.

Related News and articles:

Industry Canada – Backgrounder: Building Consumer Trust in the Online Marketplace – The Law and Regulations
Inbox Marketer – CASL Enforcement Date Announced
nNovation: Industry Canada finalizes regulations under CASL
Bennett Jones – Canada’s Anti-Spam Law to Come into Force on July 1, 2014 – Time to Get Ready!

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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