Hotmail makes the shift to SPF

Hotmail now with SPFRecently Hotmail has made two technology shifts in their email authentication solutions, adopting DMARC and switching from Sender ID to SPF.

These are significant changes for the platform as the Sender ID solution has traditionally been championed by the Microsoft team while many other ISPs and webmail providers opted for SPF as their email authentication solutions.

Why has Hotmail shifted away from Sender ID?

While I have not talked to anyone at Hotmail I would say there is a strong corolation to their implementation of DMARC by the Microsoft email team and the relationship it has to DKIM and SPF, it makes sense to move away from Sender ID as the key technology for authentication.

Who else is using DMARC?

I am currently receiving reports from the following ISPs:,, AOL, Google, Hotmail, Yahoo, xs4all and Facebook. This also shows the large footprint that DKIM and SPF have achieved with the largest Webmail providers in the world, representing billions of users world wide.

Where can I get more information on DMARC?

Start with reading as a general overview of the solution and how your organization can utilize this Email Authentication solution.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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