On May 5th I presented, along with Shaun Brown (nNovation), at the IAPP Canada Privacy Symposium 2011 this presentation on Building an “eMarketing Policy Building Workshop“. We discuss the Canadian Anti-Spam Legislation, List building tactics, Privacy policies, Analytic and a few other items to consider when building your online eMarketing Programs. Take a look at our deck and let me know what you think:
About The Author
Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is a trusted industry expert, recognized as the 2019 EEC thought-leader of the year, and speaks frequently at email marketing and technology conferences around the globe.
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