eMarketing Policy Building Workshop Slides

On May 5th I presented, along with Shaun Brown (nNovation), at the IAPP Canada Privacy Symposium 2011 this presentation on Building an “eMarketing Policy Building Workshop“. We discuss the Canadian Anti-Spam Legislation, List building tactics, Privacy policies, Analytic and a few other items to consider when building your online eMarketing Programs. Take a look at our deck and let me know what you think:

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

Share This Post On

Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.