The Marketer’s Guide to Applying FISA

The Marketer’s Guide to Applying FISA: How to Leverage Canada’s Newest Internet Law

The Fighting Internet & Wireless Spam Act of Canada (FISA, Bill C-28) is wending it’s way through the legislative process in Canada.

Canada may be late to the game of anti-spam legislation, but bill C-28 is a game-changer for bad senders and spammers. FISA got a partial second reading in the House of Commons last week and reports are that the bill could make it into law early next year.

In anticipation of the new law, Thindata 1:1 partnered with, Return Path, the law offices of Kris Klein, and The Coalition Against Unsolicited Commercial Email (CAUCE North America), to produce an invaluable ‘how-to’ document:

The Marketer’s Guide to Applying FISA: How to Leverage Canada’s Newest Internet Law is now available.

This guide premiered at The Messaging Anti-abuse Working Group general meeting held last week in Washington D.C.

The guide offers clear advice on how to become compliant with the Canadian law, including a comprehensive set of cross-references to CAN SPAM, and suggestions to optimize your campaigns while leveraging FISA.

Grab a copy of the guide, available now:

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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