Getting Social in Email

So you want to start using Share to Social but your in-house solution or ESP doesn’t support it natively? Here is a quick example on how to add the ability to share urls to twitter.

Say I want to share the article “Importance of following the process” written last Wednesday on I would use to following format when building the function of “Retweet” this URL in a newsletter:

The breakdown:

  • The service to be shared with | Twitter:
  • The account to include as a Retweet | RT+@emailkarma (This also allows for some additional tracking of “who is sharing the message” and additional exposure to your account)
  • The Message your want shared usually with a URL to the story or email newsletter | “+Importance+of+following+the+process+”

NOTE: all spaces need to be converted to a + sign in what your retweeting.

Resulting in code that looks like this:

This allows for someone to click the link and have the message and link you choose as their twitter update.

And to add an image would be as follows (sqr brackets used to expose HTML):

[a href=””][img src=”” /][/a]

Which would result in an image like this:

Click Me!

Go ahead try clicking the Image – I know you want to 😉 The Result… Once clicked you should see a screen that looks like this and is ready for you to “Update”:

Result Screen

For tracking purposes you could also look to use your internal tracking services (ESP link tracking), or another URL shortening services like or

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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