More Relationship Messaging

Following up on Yesterday’s post about relationship messaging and helping prepare your subscribers for upcoming online events and sales – The Source sent out a very similar message to help you get prepared for their big online shopping deals.

This message follows almost the same formula as those discussed yesterday;

  • Prepare your account
  • Check out the Deals early
  • and get your game plan together

I think I’m more surprised that I have only received three (at this time) of these messages, more retailers should be reminding their subscribers to have their accounts ready for quick processing around major holiday sales to help with bargain hunting and faster processing – it’s a win win for the retailer and the shoppers.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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