AOL Report Card Retired

Over on the AOL Postmaster Blog Christine posted this afternoon that AOL will no longer be sending report cards to people enrolled in the AOL FeedBack Loop. These were the email’s titled “AOL email concerns for EXAMPLE.com” that AOL would send if your email traffic exceeded an inbox complaint rate of 0.30%.

Quote from the AOL postmaster Blog:

Just a quick announcement to let you know that we are no longer sending report cards. If you have a complaint feedback loop, make sure you are monitoring your spam complaints and not relying on the report card to alert you to complaint issues. If you don’t have a feedback loop, you can apply for one here.

Hat Tip: Spamtacular

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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