Images On At Gmail – For Some

In a recient post by the Gmail team that announced a new option for users. Something that should make established contacts very happy. IMAGES ON for CONTACTS… That is right Gmail will be enabling images for users that have sent at least two emails to the sender of the inbound email, and only if your authenticating. It almost makes you want to remove that DONOTREPLY@ option from your emails and ask for customer feedback via email.

As a safety option, Gmail also provides the option to disable images from your contacts (think about the friends that send you those NSFW forwards – yeah you know who you are) so your not auto loading images from that specific individual – to do so (this works for anyone you have previously allowed all images from too) , click “Don’t display from now on” under the “Show details” link of an email from them with images. or to make this a global setting, select “Ask before displaying external content” under “External content” on the general Settings tab.

Gmail uses SPF and DKIM to authenticate inbound emails – so if your not doing this now I’d recomend you get working on these technologies.

Source: Now displaying images in messages from your contacts

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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  1. Wow. Google keeps trying to introduce similar technology to what SenderOK does best at. The SenderOK plug-in will automatically render images in email from corporate clients who are authenticated and accredited via services like SuretyMail.

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  2. Not really the same though Allen, this doesn't rely on sender reputation services such as SuretyMail – and DKIM has been around for ages.

    Also, if you are using services such as ReturnPath, they are actually able to get images rendered automatically across all inboxes – not sure on which ISPs currently support it, so it's not so much a SenderOK only feature.

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