Email Marketing Bootcamp with the BusinessCast Podcast

Recently the guys over at the BusinessCast Podcast asked me to be a guest on their show (twice in one month as we I had so much to say) to talk email marketing for the entrepreneur. Being a big fan of the show and a previous guest, I was more then happy to drop by and chat with them.

In Episode #93: Email Marketing for Entrepreneurs – Bootcamp Part 1, we talked about the things you need to consider when developing an email marketing campaign that truly work:

  • The key players involved in email marketing campaigns
  • How to establish relevant and measurable goals
  • How to build and grow your database of email subscribers

Episode #96: Bootcamp Part 2, Concludes the Bootcamp when we discuss the following email marketing campaign necessities:

  • Ensuring that email actually arrives after you send it
  • Getting your emails opened
  • Ensuring your email is acted upon
  • Measuring success and improving follow up campaigns

If you haven’t subscribed to the BusinessCast Podcast I’d suggest you give a few episodes a listen – you’ll find all type of useful advice and information no matter the size of your business.

Follow the BusinessCast on Twitter; @BusinessCaster.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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