No Reply – Why bother at all?
There have been a number of posts recently on the use of No-Reply, or some variation, as the sending address for commercial newsletters. Chad White of the Retail Email Blog, posted a Birds Eye view on the topic after a lengthy discussion on Twitter about this same topic regarding Welcome emails using the from alias of DoNotReply.
This discussion got me thinking and watching for mailers using the No Reply from address, fortunately I found that very few of the newsletters I subscribe to use this as the from address. However I did find some guilty parties… No I won’t name names.
Don’t let this be you – no reply is quickly becoming a way to alienate your subscribers and show them that they are just another number on your list. In the age of Social Media and two communications, join the discussion or get left behind.