Return Path to Acquire Habeas, Creates New Powerhouse for Trusted Email Delivery
Combined Scope, Scale, Expertise to Address Hot Demand for Email in Direct Marketing, Mobile and Web 2.0 Applications
New York, NY, and Mountain View, CA – August 12, 2008 – Two of the pioneers in email reputation management and deliverability services today joined forces to create a new company that can better address the needs of senders, receivers and consumers to ensure trusted email delivery despite growing online threats. Return Path, Inc., the largest email deliverability service provider, will acquire its closely held competitor, Habeas, Inc. The agreement creates a new, integrated email reputation management and deliverability services provider delivering a variety of comprehensive services to more than 1,500 clients globally.
Congrats to Des and the Habeas Team and also to Matt and the Return Path Team! Having worked with both I know this will lead to good things for everyone.
Habeas has prepared an FAQ on this, find it here…
Q. What is happening and why?
A. Habeas is being acquired by Return Path. This merger will bring the two leading email deliverability and reputation management companies together as a single company under the Return Path brand.
The new, global company will be better, provide more innovation for deliverability products and services, and will improve reach and advocacy regarding email practices among senders, receivers and the industry as a whole.