Are you an Email Addict?

Laura – from Word to the wise – tells the story of an email marketer that is addicted to sending email, to the point that they just can’t stop doing a bad thing. Apparently sticking your hand in the fire and getting burned once is not enough… Read her full post here: Addictive email marketing.

A great quote from the atricle:

Drug users go to the pusher for their drug and the pushers keep the streets plentiful with drugs. Similarly, marketers go to list services for their drug and many of these list services sell tainted goods. And it’s these list services that fuel the spread of spam.

Based on the lead article in MagillaMarketing yesterday.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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