In the news…

Important news for Email Marketer’s this week:

  • FTC clarifies rules in CAN-SPAM
  • Canadian Senate introduces Anti-spam Act (pfd)
  • EEC reveals their success with non-profit program – The Women’s Bean Project
  • New blog from the UK DMA email marketing council launched
  • Marketing Profs – Dueling Blacklists: Bloggers v. PR Firms – Beware the un-targeted PR pitch, you might get blacklisted

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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