Revised: MAAWG Best Practices for Volume Senders
Updates to the documentation include:
- New guidelines for legitimate email avoid being mistaken for image-based junk mail
- List permission and opt-in recommendations have been amended to reflect current best practices
- User-unsubscribe processes have been clarified
- along with a number of other updates to the document
This is a great document to read as a marketer, and should set the bar for your marketing programs.