Revised: MAAWG Best Practices for Volume Senders

Announced today the MAAWG Senders Best Practices Document (Version 2.0 – pfd) has been officially released.

Updates to the documentation include:

  • New guidelines for legitimate email avoid being mistaken for image-based junk mail
  • List permission and opt-in recommendations have been amended to reflect current best practices
  • User-unsubscribe processes have been clarified
  • along with a number of other updates to the document

This is a great document to read as a marketer, and should set the bar for your marketing programs.

Author: Matt V - @emailkarma

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