Revised: MAAWG Best Practices for Volume Senders

Announced today the MAAWG Senders Best Practices Document (Version 2.0 – pfd) has been officially released.

Updates to the documentation include:

  • New guidelines for legitimate email avoid being mistaken for image-based junk mail
  • List permission and opt-in recommendations have been amended to reflect current best practices
  • User-unsubscribe processes have been clarified
  • along with a number of other updates to the document

This is a great document to read as a marketer, and should set the bar for your marketing programs.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

Share This Post On

Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.