Over the next couple of months I’ll be speaking at a couple industry events here in Toronto.
NATIONAL CONVENTION & TRADE SHOW – May 12-14 – Toronto, ON
Session Title: The Future of E-Mail Deliverability: What Marketers Need to Know Now
Date/Time: Wednesday May 14, 12:15 p.m. – 12:45 p.m
Session Description (planed topic):
Ensuring email arrives where and when it will have the greatest impact is the first fundamental of all successful email marketing campaigns. Email campaigns that optimize their delivery achieve increases in revenues, retention and brand equity. This forward-looking session identifies and explores forthcoming trends, breaking news and best practices to help marketing executives and directors from across all industries maximize their email deliverability
Magazines Canada – June 4-6, 2008 – Toronto, ON
Session Title: How to Manage a Profitable Email Campaign Program
Session Description (Confirmed):
This fun, fast-paced and interactive session—designed specifically for magazine marketers—balances strategy and day-to-day tactics critical to all email marketing campaigns. Learn how to set achievable goals, build a database of enthusiastic email recipients, ensure email gets delivered, encourage email recipients to take specific actions—and most importantly—measure results. Come and be inspired while discovering how to improve the performance of your email marketing campaigns.
Updated: CMA topic and session time.