Q&A | Protecting users from fraud

I got asked a great question by a co-worker today…

“What have you seen other organizations doing to protect their users from fraud or phishing in emails?”

It got me thinking of all the different things I see when dealing with different organizations.

  1. Yahoo!’s security seal is a good example of a service that lets you can create an avatar type icon hat is displayed on their login pages
  2. Credit card companies may send the last 5 digits of your card in every email message.
  3. Your phone company might send you your postal code or the last 4 digits of your phone number in each message to validate the relationship and validity of the message
  4. Your bank or financial institution may ask you to populate a number of security questions/answers that are then randomly presented during your login.
  5. PayPal’s random number security key

While not all of these are email related, they could easily be applied to protect your users from fraud as part of your security planning process to protect your members.

What are you doing to protect your members? Care to share with us leave a comment or email us at contact.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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