Now that’s how you run a contest

Great example today on getting users to enter a contest and using the data you already have to make it easy.

My Internet provider is running a contest for a free trip to Las Vegas to attend some VIP events, in a joint promotion with A&E;, for the new Season of Gene Simmons Family Jewels.

Here is what made this a success:

1 – They linked directly to entry page in the email
2- Used Known Data instead of asking me to enter all of my contact information again (I’m a customer after all and they have all my details already)
3- Two clicks to enter (I read and accept the rules/regs, and click submit)
4-Fingers crosses – Hoping I win! Wish me luck

How much easier can a customer interaction get. Many of your customers are busy – make these small interactions with them easy.

Where to improve;

Offer contest entrants the chance to subscribe to your partners email (in this case A&E; might have had a new subscriber – but they missed out).

Author: Matt V - @emailkarma

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