Now that’s how you run a contest

Great example today on getting users to enter a contest and using the data you already have to make it easy.

My Internet provider is running a contest for a free trip to Las Vegas to attend some VIP events, in a joint promotion with A&E;, for the new Season of Gene Simmons Family Jewels.

Here is what made this a success:

1 – They linked directly to entry page in the email
2- Used Known Data instead of asking me to enter all of my contact information again (I’m a customer after all and they have all my details already)
3- Two clicks to enter (I read and accept the rules/regs, and click submit)
4-Fingers crosses – Hoping I win! Wish me luck

How much easier can a customer interaction get. Many of your customers are busy – make these small interactions with them easy.

Where to improve;

Offer contest entrants the chance to subscribe to your partners email (in this case A&E; might have had a new subscriber – but they missed out).

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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