Evaluating ESPs

More and more I’m reading questions about finding and evaluating a new ESP, so I’ve reviewed a number of the answers and these links will be helpful in getting you through the process

* Competitive Analysis, Evaluating ESPs
* Switching Email Vendors
* Switching Email Vendors & Messing with Deliverability

If your looking for a new ESP you can find a very comprehensive list over at the Email Marketers Club Wiki; http://wiki.emailmarketersclub.com

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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