Congratulations! You’ve got a new subscriber – someone who took the time to enroll on your website. At a minimum, they’ve given you some contact information and permission to communicate with them. They may also have given you details about their preferences and probably a variety of demographic details that you will use for segmentation and targeting.
Find out on OneDegree where I answer this question in my latest article “Activation Emails: How to Make a Positive First Impression”.