OneDegree | Activation Emails: How to Make a Positive First Impression

Congratulations! You’ve got a new subscriber – someone who took the time to enroll on your website. At a minimum, they’ve given you some contact information and permission to communicate with them. They may also have given you details about their preferences and probably a variety of demographic details that you will use for segmentation and targeting.

Now what?

Find out on OneDegree where I answer this question in my latest article “Activation Emails: How to Make a Positive First Impression”.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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