Wisdom of 2007

Marketing Sherpa has released their annual Wisdom guide, the 5th to be exact, and its full of great tidbits on how to improve your campaigns and email programs. These are real examples of people making changes to their email campaigns and the differences that they saw.

Expect to read thing like;

  • Donations are up by 50%, with very little effort
  • Auto responders work, they gave us a 20% conversion increase
  • and, Our Conversion was increased by 40%

Learn the lessons of Email Marketers, Bloggers and Podcasters, Search experts and Social Networkers.

Click here to get the 2007 Wisdom Report from MarketingSherpa. (pdf)

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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