In ad serving news…

Today Google announced that they have been given the go ahead from the FTC surrounding the purchase of DoubleClick.

Google Points to six main factors in this decision:

  • Transaction was cleared with no conditions
  • Google and DoubleClick are not competitors
  • Third party ad serving markets are highly competitive
  • Privacy not a part of the merger review
  • Data combination wouldn’t pose problems
  • Advertisers and publishers aren’t concerned

Read the full review if these items on the Official Google Blog. The last hurdle in this process is the go ahead from the European Commission, expected in the Spring on 2008.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

Share This Post On

Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.