BeRelevant interviews MarketingSherpa

Tamara over at BeRelevant interviews Stefan Tournquist from Marketing Sherpa on their latest metrics report that were recently published.

Listen to the interview here.

Several relevant Items are discussed; mailing frequency, removing inactive users and what are the largest concerns by marketers that responded to Sherpa’s surveys.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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