The term “Delivered”…

How do you define it? The Email Marketers Club wants to know (login required).

Join us for the conversation surounding the use of these words, as we try to determine if there is a ‘standard description’ for these terms, and others:

  • Deliverability
  • Email Delivered
  • Email Inbox Delivered

This sounds very similar to the task set out by the E-mail Measurement Accuracy Coalition which has been very quiet since launching, in the spring.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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