This BCP talks about how senders should behave and the practices that they should follow. The five main topics that are covered here include:
I. Obtain Clear and Conspicuous Consent
II. Enable Clear, Conspicuous, and Easy to Use Unsubscription Options
III. Enhancing Sender Accountability and Messaging Reputation
IV. Managing Delivery Errors and List Maintenance
V. Mitigating and Resolving Messaging Disruption Issues
This document also covers a number of common terms and definitions, links to international anti-spam and privacy legislation and groups that have endorsed and agree with the practices detailed in the BCP.