Senders Best Practices

MAAWG’s Sender Subcommittee has published a Sender Best Current Practices document, the current version 1.1 is available. Continue to check back often for the latest versions of this document.

This BCP talks about how senders should behave and the practices that they should follow. The five main topics that are covered here include:

I. Obtain Clear and Conspicuous Consent
II. Enable Clear, Conspicuous, and Easy to Use Unsubscription Options
III. Enhancing Sender Accountability and Messaging Reputation
IV. Managing Delivery Errors and List Maintenance
V. Mitigating and Resolving Messaging Disruption Issues

This document also covers a number of common terms and definitions, links to international anti-spam and privacy legislation and groups that have endorsed and agree with the practices detailed in the BCP.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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