Where did it go?

Has your email to Hotmail gone missing like this?

Here are some of the reasons why your mail to Hotmail might end up being blocked, bulked or discarded:

Here are some suggestions on fixing these issues:

  • Fix your authentication records
  • Try testing your delivery again; often now you’ll get to the bulk folder which is an upgrade.
  • If our still failing this test neutral content and from line from that same IP. That often points you to IP reputation as opposed to content.
  • Lastly follow these instructions on how to fix your IP reputation

If this still fails you review your reputation and keep your lists clean.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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