NZ: Unsolicited Electronic Messages Act

Today the New Zealand ‘Unsolicited Electronic Messages Act‘ goes into effect.

Read this short checklist from Scoop:

Step 1- CONSENT – You need the consent of the email recipient in order to send them email messages:

  • Express – Direct indication that it is okay to send messages
  • Inferred – The person you wish to contact has not directly instructed you to send them a message, but it is still clear that there is a reasonable expectation that messages will be sent (i.e. purchase orders)
  • Deemed – Someone conspicuously publishes their work related electronic address or mobile number (i.e. on a website, brochure or magazine). Unless otherwise indicted by the publisher

Step 2 – IDENTIFY – Commercial emails must always clearly identify the business responsible for sending the message and how they can be contacted.

STEP 3 – UNSUBSCRIBE – Commercial emails must contain a functioning unsubscribe facility.

Are you ready?

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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