Are you sending too much email?

CBSSports thought that they were and initiated a major list cleaning, by asking their subscribers how much email they wanted to receive.

In April, CBSSports began re-opting subscribers who had been inactive for six to nine months. The process was finished in August. Each inactive subscriber received two messages: a notice and a final reminder.

This is an example of a company seeing the value of email and at the same time realizing the potentially overwhelming volume that they might send to their subscribers.

For more list cleaning ideas see Keeping your lists clean.

Source: Magilla Marketing

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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