Too much of a good thing?

StuffMagazine must really love this subject line, “Ivanka Trump is hands down the world’s hottest boss. Plus: The sexiest belly buttons.”, as they have used it in their last three mailings to subscribers:

I wonder how response rates are for messages like this, with the same subject line and virtually the same creative in each of these messages.

Does anyone have a similar story where the same subject line is used over and over?

Author: Matt V - @emailkarma

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