Comparing email and pork

Recently a new email term has been circulating the internet; BACN… What’s is the deal with email and pork products?

Some simple definitions and comparisons between the pork product and the electronic messages.


  1. A cut of meat from the heavy-muscled part of a hog’s rear quarter
  2. Solicited and opt-in email requested by an individual


  1. The back and sides of the hog, salted and dried or smoked, usually sliced thin and fried for food
  2. An email you receive that isn’t spam but isn’t exactly a personal message, either. A good example of this is the google alert service


  1. Spiced Ham product made by Hormel
  2. Unsolicited email, often of a commercial nature, sent indiscriminately to multiple mailing lists, individuals, or newsgroups; junk email. Term was developed after Monty Python’s spam sketch (

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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