The Marketer’s Guide to Successful Email Delivery

ThinData Inc, Canada’s leading Email Service Provider (ESP) has recently released a whitepaper titled “The Marketer’s Guide to Successful Email Delivery” that covers a number of Best Common Practises (BCP) that anyone sending email in any quantity should read and review. This is not just for marketers, and is written to be easily understood by new hires and seasoned veterans of the email world.

This paper focuses on 5 challenges that most marketers face at some point in their email program:

  • Making sure email can be authenticated
  • Maintaining a good email reputation
  • Preventing being mislabeled a spammer by recipients
  • Preventing being mislabeled a spammer by third-party software
  • Configuring email servers to meeting industry standards

Download now and let us know what you think.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

Share This Post On

Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.