ThinData Inc, Canada’s leading Email Service Provider (ESP) has recently released a whitepaper titled “The Marketer’s Guide to Successful Email Delivery” that covers a number of Best Common Practises (BCP) that anyone sending email in any quantity should read and review. This is not just for marketers, and is written to be easily understood by new hires and seasoned veterans of the email world.
This paper focuses on 5 challenges that most marketers face at some point in their email program:
- Making sure email can be authenticated
- Maintaining a good email reputation
- Preventing being mislabeled a spammer by recipients
- Preventing being mislabeled a spammer by third-party software
- Configuring email servers to meeting industry standards
Download now and let us know what you think.