
Upcoming speaking events for EmailKarma.net founder: Matt Vernhout
- Fanshawe College eMarketing Conference 2012 (Register Now)
Multi-Channel Marketing Activation
Date: February 28, 2012
Location: Fanshawe College – London, ON, Canada - RAC Education Day
EMAIL PRIVACY: How These Legislations Affect Canadian Online Business
There’s a lot of misinformation floating around the web about the Canadian Privacy act of January 2004 and the Federal Trade Commission’s Can Spam Act as it relates to the subject of e-mail. This session is intended to shed some light on the various aspects of the Can Spam Act and PIPEDA and how they affect bulk emailing practices and businesses in Canada
Date: March 22, 2012
Location: Google Toronto, ON, Canada
Would you like to schedule me for an event? Email me at Events at EmailKarma.net.
Past Events:
2012:
- Advertising & Marketing Law Conference (Presentation)
CASL: Latest Regulatory Developments
Date: January 25-26, 2012
Location: Four Seasons Hotel – Toronto, ON, Canada
Articles:
- Notable.ca – YPDaily: Matt Vernhout
2011:
- George Brown College (November 2011)
Marketing Class (Mark 1031) - NextGen:Now – The Future of Digital Messaging is Here (October 2011)
New Directions in Email Deliverability - MAAWG – 22nd General Meeting
(June 2011) - Lexpert (May 2011)
Canada’s New Anti-Spam Legislation: A Very Wide Objective, a Very Wide Swath
Locations: Vancouver and Toronto - IAPP Canada Privacy Symposium 2011
e-Marketing Policy-Building Workshop - eMKTG (March 2011) – London, ON
How to Manage a Profitable Email Marketing Campaign - 2011 Email Evolution Conference (February 2011) (Full presentation – pdf)
Optimize Privacy and Best Practices: Inspire Compliance, Trust, & Customer Engagement - Brighttalk: Passport to Email (January 2011)
A Global Perspective of Email & Privacy Laws (Archive) - ESPC Members Call (January 2011)
Canadian Anti-Spam Legislation Seminar – Members Only
2010:
- ESPC Members Call (August 2010)
Canadian Anti-Spam Legislation Seminar – Members Only - IAPP Canada Privacy Symposium 2010 (Toronto)
ECPA and it’s effect on Marketers
Articles:
- Deliverability.com: Importance of following the process
- The Email Guide: FISA: Canadian anti-spam law compliance guide for marketers
- The Email Guide: Canadian anti-spam bill C-28 to get second reading
2009:
Articles:
- BusinessCast.ca (February): Episode #96 Email Marketing for Entrepreneurs – Bootcamp Part 2
- BusinessCast.ca (January): Episode #93 Email Marketing for Entrepreneurs – Bootcamp Part 1
- BtoB Online: Highlights of proposed Canadian spam legislation (pdf)
- The Email Guide: Email Delivery is like a Night Club
- Deliverability.com: CAUCE North America Announces Renewed Corporate Sponsorship By Return Path Inc
- Deliverability.com: Canada’s Electronic Commerce Protection Act
- OneDegree.ca: Bill C-27 – A Checklist of To-Do’s
- OneDegree.ca: Manufacturing Success: A Book Review of “How Toyota Became #1”
2008:
- BusinessCast.ca (August): Episode #64 – Blogging for Business
- BusinessCast.ca (July): Episode #57 – Email Marketing for Entrepreneurs
- MagNet (June 2008)
How To Manage A Profitable Email Campaign Program - Canadian Marketing Association (May 2008)
The Future Of Email Deliverability
Articles:
- OneDegree.ca: Deal of the Day Email Newsletter – Matthew Vernhout’s 2008 Favourite Thing
- OneDegree.ca: Holiday Helpers
- OneDegree.ca: Leverage Personalization: Build on Your Existing Email
- OneDegree.ca: How to Leverage the Do Not Call List to Enhance Your Marketing
- OneDegree.ca: Ensuring Your Email Complies with Relevant Laws
- OneDegree.ca: Taking Transactional Email to Market
- OneDegree.ca: Applying Key Lessons from Industry Studies
- OneDegree.ca: Activation Emails: How to Make a Positive First Impression
- Deliverability.com: Don’t Let this happen to you
- Deliverability.com: Video in Email poll results
2007:
- Canadian Marketing Association (January 2007)
Email Delivery Best Practices
Articles:
- OneDegree.ca: Optimizing Your Email List For Better Campaign Results
- OneDegree.ca: Using Email to Build Trust








