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Upcoming Events

Speaking events for EmailKarma.net founder: Matthew Vernhout

* Would you like to schedule me for an event? Email me at Events at EmailKarma.net.

  • Silicon Halton: Meetup #55: Canada’s Anti Spam Legislation
    Date & Time: Tuesday, May 13, 2014 @ 7pm
    Location: Burlington HiVE, Downtown Burlington.
    The legislation will impact how and who you send CEMs to customers, prospects and partners. It will require you and your company to manage your communications practices differently when communicating on mass and individually. The legislation verbage that outlines the dos and don’ts can be confusing and ambiguous! At this meetup we will have three subject matter experts providing their interpretations and advice on how to ensure you comply with CASL and benefit from this new legislation.
    Panelist:
    • Matt Vernhout | Inbox Marketer (Keynote)
    • Richard Bolton | Centricity 360
    • Grant Buchan-Terrell | gbt Law
    • Chris Herbert | Silicon Halton & Mi6 Agency (Moderator)
  • DMAC: Create Your CASL Compliance Plan to avoid the $10 million fine
    Date: Tuesday, 3 June 2014 from 3:30 PM to 5:30 PM (EDT)
    Location: Spoke Club, Toronto, ON
    Working Groups to address common or frequently asked questions and help plan and build your CASL compliance program.
    Panel Members:
    • Matthew Vernhout, Chief Privacy Officer – Inbox Marketer
    • Robert Allan, Product Manager, Email Marketing – Toronto Star
    • Peter Murphy, Partner – Gowling Lafleur Henderson’s Business Law Group
  • MARCOM: Implications of Canada’s Anti-Spam Legislation on your Marketing Efforts (register)
    Date: JUNE 10 – 12, 2014
    Location: Ottawa Convention Centre
    With only a couple weeks until the enforcement of Canada’s Anti-Spam Legislation starts, July 1, 2014 get the last minute information you need to finalize your digital marketing and communication plans. Starting with a quick review of CASL’s requirements, prescribed information and enforcement process. Finally, get ideas to help you identify the last minute items you need to check and the required items to train your staff on how to ensure compliance with this new law. You will leave with a checklist of Items to review and a solid understanding of the Canadian Anti-Spam Legislation.

Past Events:

2014:

  • Email Evolution Conference 2014 – January 2014 – Miami, FL
    CASL Roundtable
  • Osgood Hall Law School – January 27, 2014 – Private Webinar
    Canada’s Anti-Spam Law: Is Your Organization Prepared?
  • Canadian Marketing Association – Toronto & Online – February 2014
    Canada’s Anti-Spam Law: A – Z

2013:

  • Canadian Institute’s ‘Regulatory Compliance for Financial Institutions’ conference – Toronto, ON – November 13th, 2013
    10 things to do right now to prepare for CASL
  • CMA Members Webinar Series – November 7, 2013
    What Happened to CASL?
  • Message Systems Interact 2013 – San Diego, CA – October 8-10th, 2013
    “Using data, technology and digital messaging to engage customers and impact their behavior”
  • Message Systems Interact 2013 – San Diego, CA – October 8-10th, 2013
    Getting Your Mail to the Inbox: In High-Volume Seasons, or Any Other Time!
  • IAPP Canada Privacy Symposium 2013 – Toronto, ON – May 22-24, 2013
    Preparing for Canada’s Anti-Spam Legislation: Conducting a compliance audit
  • Direct Marketing Association of Canada – Toronto, Ontario
    CASL – Interpreting the New Canadian Anti-Spam Law for Marketers
  • Canadian Institute AdLaw Conference – Toronto, ON
    Workshop – In-Depth Pre-Program Training Session: The A to Z Guide to Prepare Your Organization for CASL
  • Email Evolution Conference 2013 – Miami, FLA – January 2013
    Session Title: Making it to the Inbox

Articles:

2012:

  • Toronto Attractions Committee (September 2012)
    Canadian Anti-Spam Legislation Seminar – Members Only
  • RAC Education Day (March 2012)
    EMAIL PRIVACY: How These Legislations Affect Canadian Online Business
  • Fanshawe College eMarketing Conference 2012 (February 2012)
    Multi-Channel Marketing Activation
  • Advertising & Marketing Law Conference (January 25-26, 2012)
    CASL: Latest Regulatory Developments

Articles:

2011:

  • George Brown College (November 2011)

    Digital Marketing in Canada – Class (Mark 1031)

  • NextGen:Now – The Future of Digital Messaging is Here (October 2011)

    New Directions in Email Deliverability

  • MAAWG – 22nd General Meeting (June 2011)
  • Lexpert (May 2011)

    Canada’s New Anti-Spam Legislation: A Very Wide Objective, a Very Wide Swath

    Locations: Vancouver and Toronto

  • IAPP Canada Privacy Symposium 2011

    e-Marketing Policy-Building Workshop

  • eMKTG (March 2011) – London, ON

    How to Manage a Profitable Email Marketing Campaign

  • 2011 Email Evolution Conference (February 2011) (Full presentation – pdf)

    Optimize Privacy and Best Practices: Inspire Compliance, Trust, & Customer Engagement

  • Brighttalk: Passport to Email (January 2011)

    A Global Perspective of Email & Privacy Laws (Archive)

  • ESPC Members Call (January 2011)

    Canadian Anti-Spam Legislation Seminar – Members Only

2010:

  • ESPC Members Call (August 2010)

    Canadian Anti-Spam Legislation Seminar – Members Only

  • IAPP Canada Privacy Symposium 2010 (Toronto)

    ECPA and it’s effect on Marketers

Articles:

2009:

Articles:

2008:

Articles:

2007:

  • Canadian Marketing Association (January 2007)

    Email Delivery Best Practices

Articles: