
Upcoming speaking events for EmailKarma.net founder: Matt Vernhout
- Osgoode Professional Development Teleseminar Series
A Guide to Canada’s New Anti-Spam Law (CASL)
With new regulations fleshing out the details, Canada has made its foray into regulating our inboxes. Though not strictly speaking a “privacy” statute, a full understanding the anti-spam scheme is critical for anyone tasked with managing privacy and information for any organization.
Presenters:- David Elder, Stikeman Elliott LLP (Ottawa)
- Matthew Vernhout, Director of Deliverability and ISP Relations, TC Media
Date: September 12, 2012
Would you like to schedule me for an event? Email me at Events at EmailKarma.net.
Past Events:
2012:
- RAC Education Day (March 2012)
EMAIL PRIVACY: How These Legislations Affect Canadian Online Business
There’s a lot of misinformation floating around the web about the Canadian Privacy act of January 2004 and the Federal Trade Commission’s Can Spam Act as it relates to the subject of e-mail. This session is intended to shed some light on the various aspects of the Can Spam Act and PIPEDA and how they affect bulk emailing practices and businesses in Canada - Fanshawe College eMarketing Conference 2012 (February 2012)
Multi-Channel Marketing Activation - Advertising & Marketing Law Conference (January 25-26, 2012)
CASL: Latest Regulatory Developments
Articles:
- Notable.ca – YPDaily: Matt Vernhout
2011:
- George Brown College (November 2011)
Digital Marketing in Canada – Class (Mark 1031) - NextGen:Now – The Future of Digital Messaging is Here (October 2011)
New Directions in Email Deliverability - MAAWG – 22nd General Meeting (June 2011)
- Lexpert (May 2011)
Canada’s New Anti-Spam Legislation: A Very Wide Objective, a Very Wide Swath
Locations: Vancouver and Toronto - IAPP Canada Privacy Symposium 2011
e-Marketing Policy-Building Workshop - eMKTG (March 2011) – London, ON
How to Manage a Profitable Email Marketing Campaign - 2011 Email Evolution Conference (February 2011) (Full presentation – pdf)
Optimize Privacy and Best Practices: Inspire Compliance, Trust, & Customer Engagement - Brighttalk: Passport to Email (January 2011)
A Global Perspective of Email & Privacy Laws (Archive) - ESPC Members Call (January 2011)
Canadian Anti-Spam Legislation Seminar – Members Only
2010:
- ESPC Members Call (August 2010)
Canadian Anti-Spam Legislation Seminar – Members Only - IAPP Canada Privacy Symposium 2010 (Toronto)
ECPA and it’s effect on Marketers
Articles:
- Deliverability.com: Importance of following the process
- The Email Guide: FISA: Canadian anti-spam law compliance guide for marketers
- The Email Guide: Canadian anti-spam bill C-28 to get second reading
2009:
Articles:
- BusinessCast.ca (February): Episode #96 Email Marketing for Entrepreneurs – Bootcamp Part 2
- BusinessCast.ca (January): Episode #93 Email Marketing for Entrepreneurs – Bootcamp Part 1
- BtoB Online: Highlights of proposed Canadian spam legislation (pdf)
- The Email Guide: Email Delivery is like a Night Club
- Deliverability.com: CAUCE North America Announces Renewed Corporate Sponsorship By Return Path Inc
- Deliverability.com: Canada’s Electronic Commerce Protection Act
- OneDegree.ca: Bill C-27 – A Checklist of To-Do’s
- OneDegree.ca: Manufacturing Success: A Book Review of “How Toyota Became #1”
2008:
- BusinessCast.ca (August): Episode #64 – Blogging for Business
- BusinessCast.ca (July): Episode #57 – Email Marketing for Entrepreneurs
- MagNet (June 2008)
How To Manage A Profitable Email Campaign Program - Canadian Marketing Association (May 2008)
The Future Of Email Deliverability
Articles:
- OneDegree.ca: Deal of the Day Email Newsletter – Matthew Vernhout’s 2008 Favourite Thing
- OneDegree.ca: Holiday Helpers
- OneDegree.ca: Leverage Personalization: Build on Your Existing Email
- OneDegree.ca: How to Leverage the Do Not Call List to Enhance Your Marketing
- OneDegree.ca: Ensuring Your Email Complies with Relevant Laws
- OneDegree.ca: Taking Transactional Email to Market
- OneDegree.ca: Applying Key Lessons from Industry Studies
- OneDegree.ca: Activation Emails: How to Make a Positive First Impression
- Deliverability.com: Don’t Let this happen to you
- Deliverability.com: Video in Email poll results
2007:
- Canadian Marketing Association (January 2007)
Email Delivery Best Practices
Articles:
- OneDegree.ca: Optimizing Your Email List For Better Campaign Results
- OneDegree.ca: Using Email to Build Trust







